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About us

At AIRE goods we believe life is meant to be discovered, celebrated and experienced every day. We are born out of love and passion for simplicity, unique products, genuine brand stories and real life. 

AIRE goods is founded by Esther in 2020, after a career spanning over thirty years in Retail and armed with mission to startup a discovery platform for everyone looking to explore and experience bright new things that bring small sparkles of joy to life. Because in the hustle and bustle of everyday life, sometimes we seem to forget to treasure those small moments of happiness. Our collection is curated from a variety of friendly, brave and niche Fashion, Beauty and Lifestyle brands, designers and makers - each with a unique and personal story to tell and is often based on exclusivity, sustainability or true craftsmanship.

As a team we live by our values and we carry them with us in everything we do. Our mission is to create a life less ordinary. We do that by empowering you to transform your world, one step at a time. Life is full of extraordinary small and unique experiences. You just need to take a closer look.

Our values

Genuine stories

Every designer, maker or brand we select for AIRE goods has a personal and unique story to tell. Whether build on sustainability or a love for craftsmanship, we aim to share these passionate and human stories with you. In a world full of mass market brands, we partner with those brands that stand out from the crowd and stay humble.

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Thoughtful products

We love brands and makers who build their brand on sustainability, craftsmanship, honesty, a passion for planet Earth and life itself. We deliberately focus on finding those rare and new brands that brings non-seasonal, pure and unique products to our community. We source our AIRE goods collection from current stock from brands and distributors in order not to pollute Earth even more.

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Human makers

Behind each and every product, there’s always a proud maker. At AIRE goods we select and buy our collection from outstanding designers who are passionate about their designs. We believe that their genuine passion is exactly what you see and feel when purchasing their products.

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But most of all, we like to keep things simple

In the midst of a busy life, we aim to bring you the joy of simplicity. It is exactly that simpleness that carries through our community and our collections. We believe that our curated collection is beautiful because of minimalistic, simple and uncomplicated designs and the same applies to the way we communicate with the world.

Our founder

Thank you
Thank you

We really appreciate your visit to AIRE goods and hope to see you again soon. Keep on coming back as we'll be strengthening our mission one step at a time making life less ordinary. 

With love, ​Esther

Founder of AIRE goods

Are you an independent brand?

We're always on the look out for new and exiting brands and passionate makers. Are you an independent brand? Get in touch to see if we can be friends and collaborate.

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