The Green Theory

The Green Theory is a Czech natural skincare brand with a beautiful small range of sustainable caring products and is created to reflect the values of those who care about being in harmony with nature. Pure uniqueness of Czech nature inspired the brand to find the way to achieve a perfect balance of mind, body, and spirit through ethically produced products. Jeseniky is where the founders discovered their harmony, the place environed by breathtaking forests and mountains.

The Green Theory believes that "less is more". Our skin absorbs 70% of what is applied to its surface. Therefore, the brand uses only clean and sustainable ingredients without unnecessary or harmful components.

A team of top-notch professionals creates the products at a largely self-sufficient production facility and their body care essentials are created from the finest natural and vegan ingredients. The compositions are designed for daily use and have the right pH balance. The purest water from the heart of Jeseniky Mountain is added to all the formulas. 

The brand choose to work with small, local artisans and manufacturers from design to production. All formulations are created and produced in the Czech Republic at the 86% self-sufficient production facility due to its own production of electricity, heat, and cold. 

The beauty industry creates 120 billion units of plastic packaging every year, and sadly most of it never gets recycled. The Green Theory is committed to reducing plastic waste by being responsible producers and ensuring plastic-free packaging with products being offered in aesthetically pleasing amber glass bottles or aluminium tubes.