Feeling good and taking excellent care of yourself starts from within. In fact, it's quite a personal thing for me and an important revelation as well. These last couple of months my body was in true need for extra support and when an orthomolecular specialist gave me some advise, I discovered the benefits of adding food supplements and vitamins to support myself with. Even though hesitant at first, I was astonished by the positive effects on my overall well-being after a while. Today, I'm extremely proud to introduce you to Mira Essential at AIRE goods and I hope you'll join me in celebrating the practice of self-care. 

Mira Essential is a multivitamin with ten key nutrients, specifically aimed at us, women. The planet-friendly packaging, natural ingredients and easy daily use are some of the reasons why it's part of our curation within the Health & Self-care category. 

Behind every independent brand at AIRE goods, there's always a personal story and passionate maker to discover. I'd love to introduce you to Elena, the woman behind Spanish brand Mira and who founded the brand, encouraging women to make informed decisions and take good care of themselves.

"I found myself trying to decipher impossible labeling, which eventually triggered my ambition for a brand focused on self-care for women."

 

Why did you start your brand?
I believe behind these types of projects there’s usually a very personal story. In my case, after a hard post-partum, I was being told “You already take good care of yourself, there is not much else to do, maybe take some vitamins?”’. I found myself trying to decipher impossible labeling, which eventually triggered my ambition for a brand focused on self-care for women. Combining my personal experiences and professional background - having worked at the health & personal care industry at the largest e-commerce businesses, plus meeting my partner in the Pharma industry - led to creating ‘mira’, and our first product, Mira Essential, the multivitamin with key nutrients, specifically aimed at women.
 
What is your brand’s philosophy?

For us, mira - a Spanish verb, which means to ‘look’, was a call-to-action for everything. Mira was born to encourage women to make informed decisions and take good care of themselves. We believe self-care is a necessity. We follow a minimal approach, not only to what we put in our body - the less the better -, but also what we get from and leave on the planet.

Taking time for myself means

With three little kids, me-time is scarce, but I do make sure I prioritize time for myself every day, even if it’s just a few minutes. From taking a small walk, to a short training at the gym, or enjoying a meal consciously, inviting a friend to a coffee … everything counts 😊. Dreaming of sleeping-in one day soon…

On my reading list

“The daily stoic, 366 meditations on wisdom, perseverance, and the art of living.” by Ryan Holiday.
“Rise up, how to build a socially conscious business.” by Russ Stoddard.

The most beautiful place I’ve ever visited
I have two on my list actually, both in Africa. Zimbabwe, the wildest and the most beautiful place I’ve visited, and Rwanda. Trekking in the Sabinyo volcano in Rwanda remains one of the most breathtaking (also literal) experiences I’ve ever experienced.

“Mira was born to encourage women to make informed decisions and take good care of themselves. We believe self-care is a necessity.”

The one thing I cannot live without
Product wise… Our Mira Essential ;-). Combining ten good key nutrients, helps me balance family & work better.
On my Bucket list
A getaway to the seaside, ideally in southern Spain.
I get my inspiration from
The inspiring women I get to meet.
The one word that describes me most
Thoughtful.
On my playlist right now
“Why can’t we live together.” by Timmy Thomas - unfortunately of raging news now.

My motto
Whatever you do, do it consciously.
What nobody knows about me
I would have loved to be a gifted singer, but I cannot be worse at it :)-.

“With three little kids, me-time is scarce, but I do make sure I prioritize time for myself every day, even if it’s just a few minutes”

Mira at AIRE goods

Self-care is one of the most important aspects of life but also one that's easily forgotten. In the midst of a busy life, we tend to forget the most important thing and prioritize other things. I would like to encourage you to actually create some well-deserved time, even if it's only for a few minutes a day. 

Our Health & Self-care curation contains lots of great makers to cover the basics such as inner care as well as caring for your body. Visit the dedicated Mira page to discover more or explore the Self-care page and find your daily favorites.

With love,

Esther - founder of AIRE goods

Tags: Conversations Makers New brand Self-care